For those new to Noro yarns you may be unfamiliar with Noro's unique texture and unprocessed hand. Don't be put off by these qualities. Variations and slight unevenness in the yarn's texture is not a mistake but rather a deliberate choice so that knitters/crocheters may feel closer to nature. As Noro observes, "If we make wool yarn, we use various lengths and thicknesses of wool fiber: We want to reproduce the sheep itself in our yarn." Indeed, this willingness to embrace the imperfections and variations is a hallmark of Noro yarns.
Noro yarns are known for their vivid hues and unique combinations of colors found in the natural world. Noro's insistence on maintaining the integrity of the dyeing process—taking sufficient time to apply color is crucial—creates these rich, complex hues while reducing ecological impact. Noro's reliance on natural fibers is another link to the natural world. Chock full of wool, silk, mohair and other fibers drawn from animals and plants, Noro yarns have a visceral connection to the natural world